A brand new supermarket build in Tauranga for a new , New World store is to be one of the biggest stores across the North Island of NZ. With that in mind, the new store could not trade on heritage, long serving staff, family owned for many years, no because it’s all new. One thing that did stand out was - big. So we decided that an outdoor campaign that was specially built, big. Even our social went big and our shopping bags you’ve guessed it - big.