Phd media offered the New World marketing team, a triple billboard, in Pt. Chev after a cancelation. Our New World marketing team came to us - the creative team with a tight turn around for a December 1 installation. So, effectively giving us four working days to supply them with a new creative idea that had to be signed off and produced, quickly.
The message was to have the billboards convey a Xmas message that shows that the local New World Pt. Chevalier was the place to go for Xmas with all the trimmings, by showing an abundance of delicious Xmas inspired food that NZer’s could relate to, and a better destination than our rivals situated nearby. The food shown and their recipes are also to be featured in the weekly New World mailer too.
The simple execution, two word headline and clever word play around ‘Seasons Greetings’ allows our viewers either passing or stuck in morning/evening traffic to instantly get our message, even after they’ve passed our billboard messages for the penny to drop and the message to sink in.