Highlight the dangers of pouring paint, detergents, roadside rubbish and paint thinners down the drain, you think you’ve got rid of the problem only for it to resurface where you want to enjoy it, the sea. More importantly, sea-life have to live in it too.
This meant putting billboards under water, ambient in aquariums and interrupting consumers at a moment of truth in Resene paint shops and outdoor with adshels.
Outdoor, Newsprint and Ambient.
Cannes finalist