Dunlop spend millions developing a better tyre - the Direzza DZ101. Not as stylish and made with complex technology. Dunlop needed a salesforce 'buy in'.
Try separating the the tyre from the road - wet or dry. The glued down piece of road acts as a tactile interactive demonstration of the tyre across a dry road and through the wet, it sticks - literally - like glue.
100% of the Direzza stock sold from the 0800 number and follow-up telemarking.
DM.
Cannes Bronze.